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Digital Asset Management

Ensuring your digital assets deliver superior returns.

Your digital assets - images, text, graphics, music, videos, streaming media, contracts, documents and more - are your company's lifeblood. Developing and distributing that content quickly and efficiently across your digital asset value chain gives you a competitive edge. But, like many other companies today, you may be struggling to achieve such agility, for a variety of reasons:

  • Fragmented approval processes
  • High digitization and asset conversion costs
  • Lack of asset reuse
  • Limited bandwidth
  • Storage and transportation risks
  • Confusing Taxonomy
  • Difficult, slow content searches

MarketSphere's incorporates best-of-breed technologies: digital asset management, workflow automation, web to print publishing and program/ change management to help you automate and leverage a rapidly expanding library of digital data. This comprehensive approach also keeps deployment-related risks low - so you're quick to achieve the agility you need to compete and win in today's tough economy.

We apply the infrastructure, logic and processes necessary for capturing and extracting the financial value of your digital content through metadata organization, usage tracking and workflow integration. Moreover, the solution includes ongoing project and change management - to significantly improve productivity and workflow, reduce possible deployment-related risks and errors, and ensure that your users fully adapt to their new work routines.

What is the result for your business?
An integrated environment that enables you to more easily store, search, access, modify and repurpose your digital assets. 

Additional benefits include:
  • Strengthen brand management
  • Avoid duplication of content across sources
  • Renegotiate publications or subscriptions based on usage
  • Establish licensing and cost levels
  • Integrate existing applications easily
  • Prioritize content
  • Apply metrics to information usage
  • Review processes and organizational synergy
  • Understand content usage versus need

 

For more information, contact us today.

Our Services

On the Road

Join us at the following Henry Stewart DAM events, featuring Mayer Becker, MarketSphere's National Practice Director:

October 29th, Chicago
Session: DAM in Marketing Operations

November 9 & 10th, Los Angeles
Panel Moderator: Latest Thinking in Marketing Operations