Accelerate time to value.
At its core, Budgeting & Planning is the foundation for timely and accurate measurement and reporting of marketing results, and hence critical to all marketing departments. Not only does budgeting and planning help to create, manage, and control the marketing budget, it helps assist marketing planning with the mapping of corporate objectives to budgets and results, translates ‘finance speak’ to ‘marketing speak’ and, most notably, recommends to the CMO the optimal allocation of marketing dollars.
MarketSphere has a wealth of experience in the development of planning and financial management processes, as well as implementation of best-of-breed-technology. Not only do we help our clients develop the most efficient and effective planning and financial management processes and technology, we help our clients develop reporting and analysis solutions and dashboards to improve visibility and, ultimately, drive increased year-over-year return on marketing investment.
MarketSphere's experience is incorporated into proven processes that ensure:
- Marketing program visibility
- Alignment with goals and objectives
- Automated management of spend by approval level
- Real-time budget tracking - planned, allocated, committed and spend
- Flexible reporting by brand, campaign, geography and date
Benefits
- Realize most efficient and effective planning and financial management processes, accelerating time to value from investment
- Ensure Marketing program visibility
- Align goals with objectives
- Automate spend management approval by level
- Track budget—planned, allocated and committed spend—real-time
- Improve reporting flexibility by brand, campaign, geography and date
Furthermore, our Enterprise Planning and Forecasting solutions are allowing our clients to spend less time accumulating the budget and/or forecast, freeing up specialized resources to truly be analysts, rather than data aggregators.
For more information, contact us today.
