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Leaner, Faster and Better Marketing

“Is it possible and beneficial to produce a better (marketing) process? We think the answer is yes to both questions.”


- Drs. Robert Shaw and Philip Kotler, 2009

Profs. Robert Shaw (UK) and Philip Kotler (US) this summer challenged marketers worldwide to re-think their marketing operations. Based on research and experiences over many years these two highly respected academics concluded, “marketing is the least efficient process” in business today. Their manifesto is an open challenge to marketing leaders to make marketing leaner, faster and better.

Prof. Shaw will keynote an hour-long webinar about the research that led him and Prof. Kotler to develop the Ideas-to-Demand™ Chain framework. And, he will highlight the reasons why this issue should be on a CMO’s agenda, especially now.

Join MarketSphere and Dr. Shaw to learn:

  • Why is marketing like a factory?
  • How do I spot a problem in my marketing operations and get my CMO to own it?
  • How can the Ideas-to-Demand Chain framework improve my marketing department’s operations?
  • What benefits can I achieve from making processes faster, reliable, cost efficient and focused on results?
  • Why should I measure our company’s “return on ideas?”

 

Date: Wednesday, December 9th
Time: 1pmEST, 12pmCST, 10amPST & 6pmGMT
Duration: 1 hour, including Q & A
Location: Convenience of your office
Cost: None

Click "Register" below Today!


About our special guest:
Dr. Robert Shaw is acknowledged as one of the world’s top business gurus.

  • Author of Return On Ideas, Marketing Payback, Improving Marketing Effectiveness, Measuring and Valuing Customer Relationships, Marketing Accountability and Database Marketing
  • Honorary Professor of Marketing Metrics at Cass Business School, nominated recently by CEO magazine as a “leading new-generation business guru”
  • Owner of two consultancies: Value Based Marketing Forum and Demand Chain Partners
  • Consultant to more than 100 companies
  • Speaker at over 500 conferences and events from Tehran to Tallinn, Robert Shaw is one of Europe’s best known management thinkers and writers, with over 25 years commercial experience
Register
On the Road

Our thought leaders are always on the road speaking at industry and market events. For more information on any of the following, contact us today!

  • Collaborate 2009: Presentations with clients- Embarq, Healthsouth and Lockton
  • Aquent-AGI CRE8 Conference: “Improving Your Marketing & Creative Effectiveness” 
  • Chicago Association of Direct Marketing: "Strategy and Planning; Staff Selection & Change Management"
  • Henry Stewart Enterprise Marketing Management Conference
  • Maximizing Business Insight in Today's Turbulent Times: 11 city road show with Oracle
  • CMO Executive Summit: Invited sponsor to key marketing event