Applications & Technology

Leveraging technology to improve the business of marketing.

Companies are increasingly looking to marketing technologies to help manage their end-to-end marketing processes. There are numerous marketing technologies in the market each with their unique focus areas, strengths, and weaknesses. The primary goals of marketing technologies are to combine with process discipline to drive efficiency, standardize processes where appropriate, provide clear visibility and accountability, assist in the execution of campaigns, provide a marketing system of record, and help run “the business of marketing”.

MarketSphere has partnered with the leading marketing technology vendors to help our clients harness the power of these tools. By bringing consultants with a deep understanding of the applications, a proven implementation methodology, change assurance and project management capabilities, we have helped out clients transform their marketing operations function. Some of the benefits marketing technologies helped our clients achieve are:

• Alignment: Visibility of programs relative to strategic alignment.
• Prioritization: Highest “value” programs are prioritized. Ability to balance programs across strategic objectives.
• Capacity: Visibility into resource capacity to manage new work proactively.
• Transparency: Real-time visibility into the status of projects for improved decision making and calendar visibility.
• Cycle Time: Optimized scheduling and use of workflows. Non-value-add tasks removed.
• Collaboration: Centralized source of marketing information and collaboration from planning through production and execution for all impacted resources (internal and external).
• Accountability: Compliance through automation, reviews, and ownership providing closed-loop ROI for improved decision making

We can help you leverage technology to improve the business of marketing in the following areas:

• Marketing Resource Management
• Digital Asset Management 
• Campaign Management