Operate efficiently and gain strategic advantage over competitors.
Marketing in the 21st century has become a more and more complex discipline. There are new competitors, new communication channels, and an accelerated global marketplace that operates twenty four hours a day, seven days a week, all as a result of the ascendency of the internet. Within the company, the CEO is often urging marketing to lead innovation and growth, while the CFO is demanding more visibility into marketing performance and requiring Sarbanes-Oxley compliance. This increasing complexity is accompanied by more accountability for the marketing budget, leaving many marketers in the position of playing catch-up.
|
“Everyone has been great to work with…I can’t tell you how satisfied I am as a customer. I think my best career decision, thus far here, has been to hire MarketSphere.”
– Senior Director Marketing Operations, Walmart
|
Often overlooked, marketing is also a supply chain operation that begins with program development and continues through idea-generation, production and finally to “in market” execution. Run efficiently, this supply chain can deliver highly effective programs that move customers to action. Without oversight and management this supply chain can be an achilles heel that fails to deliver at the moment when it is needed.
MarketSphere provides assessment, plans and recommendations, and implementation leadership to global marketing organizations, the Chief Marketing Officer (CMO), and other marketing and corporate leaders, about excellence in marketing operations. We help clients design and implement marketing metrics solutions that use marketing operational data to drive insights that lead to more efficient marketing operations, and ultimately, a greater return on marketing investment.
Our services include strategy development, readiness assessments, technology implementation roadmaps and establishment of marketing operations Centers of Excellence and governance modeling. By including MarketSphere in your marketing organization transformation efforts you gain the experience of all of our professionals, the best practices developed from over 20 Fortune 500 organizations, and commitment and capability to “get it done".
Our services include:
Webinar:
CMO Agenda: Securing Change and Improving Operational Efficiencies: