Marketing

Improving the business of marketing.

According to the CMO Council’s Marketing Outlook for 2009*, despite economic downturn, marketing budgets are holding firm, but marketing is getting back to their key function: driving business and opportunity to sales and owning the customer experience. In fact, realigning operational processes to better support sales and drive demand generation and, ultimately, contribute to the bottom line, was the stated primary objective for 2009. Hence, large complex marketing organizations are faced with four imperatives:

• Identify more accurately and conclusively the return on marketing investment at all levels of detail, to demonstrate value
• Gather and analyze significant amounts of customer data, to enable greater insight into customers
• Gather and analyze operational and financial data, to improve the effectiveness of programs while driving down the cost of marketing
• Preserve and protect marketing intellectual property, to ensure compliance, facilitate reusability and preserve corporate memory

MarketSphere is the largest and most experienced consultancy

“MarketSphere has been an exceptional partner assisting and guiding us through our strategic Enterprise Marketing Management initiative... providing leadership, dedication, project management and… expertise.” — Director of Marketing Operations, Sprint Nextel Corporation

dedicated to the field of marketing operations, promoting a vision of marketing transformation. According to research performed by MarketSphere in tandem with Lenskold Group, 75% of Highly Effective and Efficient companies report having a dedicated Marketing Operations organization. The role of marketing operations varies from company to company but often includes PMO, marketing governance, shared services, marketing technology management, vendor relations, agency relations, and other functions such as marketing talent management.

At MarketSphere, we specialize in advising Marketing Executives in complex, global marketing organizations regarding marketing operations strategy and application by providing integrated advisory and technology services. Our clients leverage our proven approach that aligns marketing process, organization structure and new marketing technologies with measureable marketing strategy to improve marketing return on marketing investment (mROI). Furthermore, we partner with leaders in marketing strategy, operations, and technology including Alterian, Aprimo Corporation, Brand Amplitude, Demand Chain Partners, Design2Launch, Exact Target, OpenText Digital Media Group, EMM Care, Lenskold Group, and Robert Shaw.

Our commitment to you is to bring top quality business consulting services with an uncompromising position on innovation and value. MarketSphere provides deep expertise in all stages of the transformation lifecycle – from strategy and design to implementation and support. We do so through a broad complement of solutions, including:

• Strategy & Effectiveness
  • Customer Insight & Measurement
  • Marketing Spend & Mix Optimization
  • Brand Strategy
• Marketing Operations
  • Center of Excellence
  • Organization Design
  • Budgeting & Planning
  • Process Management & Workflow
• Applications & Technology
  • Marketing Resource Management
  • Digital Asset Management
  • Campaign Management

Please contact us today for more information about how we can assist you in starting the transformation of your marketing operations function.

 * “Marketing Outlook 2009: Setting The Course for Marketing Strategy and Spend,” CMO Council, 2009